Lead Omnichannel Commercial Strategy: Formulate and implement integrated commercial strategies across offline and online channels, ensuring alignment with brand goals and revenue targets.

Oversee Sales Operations (Offline & Online): Manage and drive performance for both offline retail (including stores in Sumatra and Balikpapan) and online channels (Shopee SG, MY, PH), optimizing for growth and profitability.

Regional Retail Expansion: Lead planning and execution for the company’s offline store expansion in Southeast Asia, specifically in Singapore, Malaysia, and the Philippines, including market analysis, rollout strategy, and operational readiness.

Team Leadership & Development: Directly oversee and guide two business leads: one for offline retail and one for digital commerce. Provide clear direction, performance management, and professional development support.

Channel Optimization & Coordination: Ensure cross-channel integration, smooth coordination between digital and offline operations, and unified customer experience across all touchpoints.

Sales Performance Management: Monitor and analyze sales performance by channel, location, and campaign. Identify trends and adjust strategies to maximize revenue and conversion.

Pricing & Promotions Strategy: Develop adaptive, data-driven pricing and promotional strategies to drive sales, protect margins, and respond to market conditions.

Cross-Functional Collaboration: Work closely with marketing, supply chain, and product teams to ensure that commercial initiatives align with brand strategy, product availability, and customer needs.

Marketplace & Partner Management: Build and maintain strong relationships with strategic partners and marketplace platforms, ensuring smooth operations, visibility, and commercial success.

Innovation & Business Development: Identify new revenue streams, digital initiatives, or business model enhancements (e.g., loyalty programs, bundling, or region-specific offers) to strengthen the company’s competitive position.